What are TikTok Ads?
TikTok ads refer to sponsored content, typically presented as full-screen videos, which brands or creators pay for to reach a specific target audience. These ads serve as a type of social media marketing on the TikTok platform and are commonly used to increase awareness about the advertiser or promote specific products or services.
Where do TikTok Ads appear?
In TikTok Ads Manager, you can access TikTok application series which covers multiple verticals, including entertainment, news, and content discovery applications such as TikTok, Vigo Video, Helo, and Resso. Depending on the placement you choose, your ads may appear in four locations: the feed, detail pages, post-roll, and stories.
What do TikTok Ads look like?
Some of TikTok applications only support video ads, while others support both images and videos.
How much do TikTok Ads cost?
TikTok Ads Manager offers you two budget options: Daily or Lifetime. The minimum budget at the campaign level is $50, and the minimum budget at the ad group level is $20. You can allocate as much budget as possible based on your own needs and capabilities.
Types of TikTok ads
- Video ads: In-feed ads on TikTok blend seamlessly with other videos on the For You Page (FYP), appearing as a regular video for users to scroll through. It allows all interactions with a video ad on TikTok to directly lead to the advertised content, such as a landing page or an app installation.
- Image Ads: Image ads can only be accessed through the Global App Bundle and Pangle Placements. It's worth noting that the availability of these placements varies by country, and you can refer to the provided chart for a detailed breakdown on a country-by-country basis.
- Spark Ads: Spark Ads leverage authentic TikTok account posts, guaranteeing that any increase in views, comments, shares, likes, and followers resulting from the promotional boost is credited to your original content. You have the freedom to utilize the same organic TikTok posts repeatedly as creative material in your ads without any restrictions.
- Playable Ads: Playable Ads allow users to actively interact with an advertisem*nt after watching a video ad. They can engage in a full-screen playable experience by tapping or swiping on the ad. This interactive engagement allows users to explore and experience your app before deciding to download it.
TikTok Shop Ads: TikTok Shop Ads allow you to connect with the right audience through different placements such as Feed, Search, and Shopping Centre. There are three variations of TikTok Shop Ads:
- Video Shopping Ads
- LIVE Shopping Ads
- Product Shopping Ads
- Pangle ads: Pangle serves as the advertising network for TikTok's business platform. It empowers app developers worldwide to maximize their earnings by providing access to exclusive TikTok for Business demand. Additionally, it allows advertisers to effectively reach extensive audiences within the premium mobile network and engage with them.
- Managed Brands Ads:Managed brands refer to businesses that collaborate with a TikTok sales representative. You can reach out to them to determine if your business is suitable for this partnership. By working with a sales representative, managed brands gain access to extra advertising formats such as TopView ads, Branded Hashtag Challenge, and Branded Effects.
How can I run ads?
To meet the needs of various promotional scales, TikTok advertising also provides a powerful and user-friendly ad management platform called TikTok Ads Manager. TikTok Ads Manager encompasses a variety of application suites, including entertainment, news, and content discovery. Based on your marketing objectives, you can choose the most suitable application for your product or service. TikTok Ads Manager also provides a robust platform with engaging ad formats, precise targeting, and transparent measurement tools. How to Create a TikTok Ads Manager Account? Please refer to this link.
When using a TikTok Ads Manager account, you have the option to create and manage a specific number of campaigns, ad groups, and ads for each advertising account:
- Campaigns: You can select the objectives for your advertising campaign, which represent the ultimate goals you want to achieve with your ads.
- Ad Groups: At the ad group level, you can define various aspects such as ad placements, target audience, desired audience, campaign budget, schedule, optimization objectives, and bids.
- Ads: You can design the content that will be shown to your target audience on a mobile application.
Note：Within an account, you can have a maximum of 999 ad campaigns. Each campaign can have up to 999 ad groups, and each ad
How to create a campaign?
- Choose the desired campaign objective.
- Determine the budget for the campaign.
- Begin the process of creating an ad group.
How to create an Ad Group?
- Select the desired ad placements.
- Define your target audience.
- Determine your campaign budget and schedule.
- Establish optimization goals and choose a bidding method.
- Begin the process of creating advertisem*nts.
How to create an Ads？
- Choose a name for your advertisem*nts.
- Pick the desired advertising format.
- Provide the necessary information for your ads.
- Include tracking elements to monitor ad performance.
